Some brands show a round logo next to the sender in Gmail; yours shows a letter avatar. Tickets often blame Outlook. The usual cause is missing BIMI or DMARC still stuck at p=none.
June 2026 ecosystem measurements put valid BIMI records at about 2.4% of mail-eligible domains; Verified Mark Certificates sat under 1%. A logo is not a free toggle — it needs DNS, strict DMARC, and a clean SVG. Here is the path you can run from the EuroVDC DNS panel.
What BIMI requires
BIMI is a TXT that points receivers to an SVG for your From domain. Gmail expects DMARC p=quarantine or p=reject with pct=100. Monitor-only DMARC will not unlock the logo — see why p=none stops nothing.
SPF/DKIM alignment stays mandatory. Corporate mail on EuroVDC typically uses MX securemail.eurovdc.eu (priority 10), SPF v=spf1 mx ip4:45.84.90.12 -all, DKIM at dkim._domainkey. Details: SPF, DKIM, DMARC and deliverability.
Publish the DNS record
default._bimi.yourdomain.com. TXT "v=BIMI1; l=https://yourdomain.com/bimi/logo.svg;"The l= URL must return HTTPS 200 without redirect chains. Keep the SVG simple: near-square, no animation, no external fonts.
VMC when you need a “sealed” mark
Some receivers lean on a Verified Mark Certificate tied to a registered trademark. Without VMC some clients may still show a logo; Gmail consistency for many brands improves with VMC. After issuance, add the a= evidence URL/PEM per your CA’s syntax.
Checklist
- Move DMARC to quarantine/reject at pct=100 after reading reports.
- Host the SVG on your domain over HTTPS.
- Add
default._bimion zones served byns1.eurovdc.eu/ns2.eurovdc.eu. - Verify with dig; send a test to a personal Gmail inbox.
Still no logo
- DMARC none or pct below 100.
- SVG 404, wrong type, or redirect loop.
- BIMI published on the wrong zone versus From.
- Receiver cache — wait a few days.
FAQ
Is BIMI free?
TXT + SVG can be free. VMC is paid and often needed for reliable Gmail logos.
Can I use PNG?
No. BIMI expects a constrained SVG.
Web hosting elsewhere, DNS at EuroVDC?
Fine. BIMI must live in the From domain’s DNS zone.
Multiple logos?
Possible via selectors; most companies keep one default.
Is reject mandatory?
Quarantine works; none does not. pct=100 is required.
